# AI in Sales: Why You're Measuring the Wrong Things | Jack Siney | Ep. 220 Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/ai-in-sales-why-you-re-measuring-the-wrong-things-jack-siney-ep-220 Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/ai-in-sales-why-you-re-measuring-the-wrong-things-jack-siney-ep-220.md Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984) Published: 2026-05-28T12:08:44+00:00 Episode link: https://localization-fireside-chat.simplecast.com/ Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/ff081ac2-a2cb-4eb3-83fb-a0c24dc64957/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=ff081ac2-a2cb-4eb3-83fb-a0c24dc64957&feed=1okyeol6 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/ai-in-sales-why-you-re-measuring-the-wrong-things-jack-siney-ep-220 Duration seconds: 10210 ## Resource Jack Siney, Co-Founder and CRO of FrontRace, makes the counterintuitive case that most companies should slow down their AI deployment and get their data and process foundations right first. Drawing on his career from the U.S. Navy's Blue Angels program through the acquisition of GovSpend and now building FrontRace, Jack explains why $650 million in AI spend last year delivered almost no ROI for most organizations, and what the 20 small things your top sales reps are doing actually look like. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/ai-in-sales-why-you-re-measuring-the-wrong-things-jack-siney-ep-220/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/localization-fireside-chat-6037984/ai-in-sales-why-you-re-measuring-the-wrong-things-jack-siney-ep-220.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.