Episode
Liz Solo: Starting Purely Elizabeth, Scaling, and Tips for Budding Entrepreneurs
- Podcast
- Live Purely with Elizabeth
- Published
- Oct 29, 2025
- Duration seconds
- 2077
- Processing state
not_requested- Canonical source
- https://purelyelizabeth.com/pages/live-purely-podcast
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Summary
Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.