# Liz Solo: Starting Purely Elizabeth, Scaling, and Tips for Budding Entrepreneurs

Page: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/liz-solo-starting-purely-elizabeth-scaling-and-tips-for-budding-entrepreneurs
Text version: https://stenobird.com/podcast/live-purely-with-elizabeth-3751114/liz-solo-starting-purely-elizabeth-scaling-and-tips-for-budding-entrepreneurs.md
Podcast: [Live Purely with Elizabeth](https://stenobird.com/podcast/live-purely-with-elizabeth-3751114)
Published: 2025-10-29T12:00:00+00:00
Episode link: https://purelyelizabeth.com/pages/live-purely-podcast
Audio file: https://cdn.simplecast.com/audio/262400da-29f1-4227-bd91-13631eef3fc9/episodes/e5cb60c6-3996-49f6-a8aa-41e1ca6ae689/audio/4b03c512-961a-46e9-b302-43656a342138/default_tc.mp3?aid=rss_feed&feed=r7PBX_wM
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JSON: https://stenobird.com/v1/public/podcasts/live-purely-with-elizabeth-3751114/episodes/liz-solo-starting-purely-elizabeth-scaling-and-tips-for-budding-entrepreneurs
Duration seconds: 2077

## Resource

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.

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## Transcript

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