Episode

Smarter Screens: Innovation in CTV and Retail Media with Joe Evea

Podcast
Life in Digital
Published
Jul 8, 2025
Duration seconds
1702
Processing state
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Canonical source
https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Smarter-Screens-Innovation-in-CTV-and-Retail-Media-with-Joe-Evea-e359578
Audio
https://anchor.fm/s/2a90b760/podcast/play/105206440/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-8%2F403533463-44100-2-62a12e73511d3.mp3
JSON
/v1/public/podcasts/life-in-digital-959824/episodes/smarter-screens-innovation-in-ctv-and-retail-media-with-joe-evea
Markdown
/podcast/life-in-digital-959824/smarter-screens-innovation-in-ctv-and-retail-media-with-joe-evea.md

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Summary

In this episode of Life in Digital, host Ed Steer sits down with special guest Joe Evea, SVP Advertising & Retail Media at Titan OS, to explore the evolving landscape of CTV and retail media. Together, they dive into the rise of FAST (Free Ad-Supported Streaming TV) channels, the growing opportunities for advertisers within CTV, and how to reduce wastage and maximise inventory across digital TV platforms. Joe also shares his perspective on how Titan OS is reshaping Retail Media to create more efficient, data-driven ecosystems for both consumers and brands. Whether you're a digital strategist, media buyer, or just curious about the next frontier in TV advertising, this episode offers a forward-looking view into the technologies and trends shaping the future of CTV.