# Smarter Screens: Innovation in CTV and Retail Media with Joe Evea

Page: https://stenobird.com/podcast/life-in-digital-959824/smarter-screens-innovation-in-ctv-and-retail-media-with-joe-evea
Text version: https://stenobird.com/podcast/life-in-digital-959824/smarter-screens-innovation-in-ctv-and-retail-media-with-joe-evea.md
Podcast: [Life in Digital](https://stenobird.com/podcast/life-in-digital-959824)
Published: 2025-07-08T15:08:35+00:00
Episode link: https://podcasters.spotify.com/pod/show/lifeindigital/episodes/Smarter-Screens-Innovation-in-CTV-and-Retail-Media-with-Joe-Evea-e359578
Audio file: https://anchor.fm/s/2a90b760/podcast/play/105206440/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-8%2F403533463-44100-2-62a12e73511d3.mp3
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Duration seconds: 1702

## Resource

In this episode of Life in Digital, host Ed Steer sits down with special guest Joe Evea, SVP Advertising & Retail Media at Titan OS, to explore the evolving landscape of CTV and retail media. Together, they dive into the rise of FAST (Free Ad-Supported Streaming TV) channels, the growing opportunities for advertisers within CTV, and how to reduce wastage and maximise inventory across digital TV platforms. Joe also shares his perspective on how Titan OS is reshaping Retail Media to create more efficient, data-driven ecosystems for both consumers and brands. Whether you're a digital strategist, media buyer, or just curious about the next frontier in TV advertising, this episode offers a forward-looking view into the technologies and trends shaping the future of CTV.

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## Transcript

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