Episode
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
- Published
- Oct 5, 2025
- Duration seconds
- 5125
- Processing state
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- https://www.lennysnewsletter.com/p/how-to-find-hidden-growth-opportunities-albert-cheng
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Summary
Albert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert developed a unique approach to finding and scaling growth opportunities through rapid experimentation and deep user psychology. His teams run 1,000 experiments a year, discovering counterintuitive insights that have driven tens of millions in revenue. What you’ll learn: 1. How to use the explore-exploit framework to find new growth opportunities 2. How showing premium features to free users doubled Grammarly’s upgrades to paid plans 3. What good retention looks like for a consumer subscription app 4. Why resurrected users drive 80% of mature product growth 5. Why “reverse trials” work better than time-based trials 6. The three pillars of successful gamification: core loop, metagame, and profile — Brought to you by: Vanta —Automate compliance. Simplify security. Jira Product Discovery —Confidence to build the right thing Miro —A collaborative visual platform where your best work comes to life — Where to find Albert Cheng: • X: https://x.com/albertc248 • LinkedIn: https://www.linkedin.com/in/albertcheng1/ • Chess.com: https://www.chess.com/member/Goniners — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Referenced: • How Duolingo reignited user growth: https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth • Inside ChatGPT: The fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley • Explore vs. Exploit: https://brianbalfour.com/quick-takes/explore-vs-exploit • Gram…