Episode
Building Little Moons: From 80% Ready to a Multi-Million Pound Empire
- Podcast
- Ladies Who Launch
- Published
- Jun 3, 2026
- Duration seconds
- 4144
- Processing state
not_requested- Canonical source
- https://weareladieswholaunch.com
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Summary
From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratch Knowing which advice to take and which to ignore Creating the Little Moons brand identity Managing explosive growth with effect Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch! CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite 00:03:08 The Inspiration Behind Starting Little Moons 00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing 00:12:33 How Vivien's Finance Career Helped Launch the Business 00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons 00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships 00:28:38 The Vir…