# Building Little Moons: From 80% Ready to a Multi-Million Pound Empire Page: https://stenobird.com/podcast/ladies-who-launch-7146914/building-little-moons-from-80-ready-to-a-multi-million-pound-empire Text version: https://stenobird.com/podcast/ladies-who-launch-7146914/building-little-moons-from-80-ready-to-a-multi-million-pound-empire.md Podcast: [Ladies Who Launch](https://stenobird.com/podcast/ladies-who-launch-7146914) Published: 2026-06-03T05:30:00+00:00 Episode link: https://weareladieswholaunch.com Audio file: https://sphinx.acast.com/p/open/s/6762dca9d9cd65ec1eb4ee70/e/6a1f01ec9942b8f91f2678ca/media.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/building-little-moons-from-80-ready-to-a-multi-million-pound-empire Duration seconds: 4144 ## Resource From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real story behind building an iconic brand from the ground up. Vivien gets refreshingly honest about starting before you're ready (the 80% rule), protecting product quality under explosive demand, and navigating the noise to find the advice that actually moves the needle. Together, we dig into the sibling dynamic that powers the business, the nostalgia-first brand identity that made mochi ice cream a cultural moment, and what it really looks like to bring in investment and external leadership without losing what made you special in the first place. This one is equal parts strategy and soul and a masterclass in building a brand people genuinely love. In this episode, we cover: Building a career and brand foundation from scratch Knowing which advice to take and which to ignore Creating the Little Moons brand identity Managing explosive growth with effect  Bringing in investment without losing the soul of your brand If you're a founder who's overwhelmed by the pressures of starting, this episode is designed to inspire you to start before you’re ready. We Are Ladies Who Launch!  CHAPTERS 00:00:00 Introduction and Little Moons as a Family Favorite  00:03:08 The Inspiration Behind Starting Little Moons  00:07:06 The Challenges of Creating Mochi: Craftsmanship and Manufacturing  00:12:33 How Vivien's Finance Career Helped Launch the Business  00:14:40 Launching Little Moons 00:16:07 Building the Brand; From White Label to Little Moons  00:19:31 Founding the Business as Siblings 00:23:02 Breaking Into First Major Retail Partnerships  00:28:38 The Vir… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/ladies-who-launch-7146914/episodes/building-little-moons-from-80-ready-to-a-multi-million-pound-empire/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/ladies-who-launch-7146914/building-little-moons-from-80-ready-to-a-multi-million-pound-empire.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.