Episode
Podcasting for Real Estate: Building Influence Through Intimacy and Community
- Podcast
- KGCI: Real Estate on Air
- Published
- Jul 23, 2026
- Duration seconds
- 1946
- Processing state
not_requested
Actions
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Summary
Summary: Podcast producer Sarah Heeter joins host Kevin Kaufmann to discuss how real estate agents can leverage podcasting to build a "know, like, and trust" factor that transcends traditional video or social media. Heeter argues that podcasts simulate an intimate one-on-one phone conversation, placing the host in the top tier of influence for their listeners. The episode outlines a strategic blueprint for identifying ideal audiences, setting monetization goals, and overcoming "tech phobia" to establish an authoritative local brand.