# Podcasting for Real Estate: Building Influence Through Intimacy and Community

Page: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/podcasting-for-real-estate-building-influence-through-intimacy-and-community-2
Text version: https://stenobird.com/podcast/kgci-real-estate-on-air-6799065/podcasting-for-real-estate-building-influence-through-intimacy-and-community-2.md
Podcast: [KGCI: Real Estate on Air](https://stenobird.com/podcast/kgci-real-estate-on-air-6799065)
Published: 2026-07-23T13:00:00+00:00
Episode link: https://realestateonair.transistor.fm/episodes/podcasting-for-real-estate-building-influence-through-intimacy-and-community-0ac6cc5e-b0ae-4327-ac73-8a376b672a0b
Audio file: https://media.transistor.fm/0041c7a8/285147c6.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/kgci-real-estate-on-air-6799065/episodes/podcasting-for-real-estate-building-influence-through-intimacy-and-community-2
Duration seconds: 1946

## Resource

Summary: Podcast producer Sarah Heeter joins host Kevin Kaufmann to discuss how real estate agents can leverage podcasting to build a "know, like, and trust" factor that transcends traditional video or social media. Heeter argues that podcasts simulate an intimate one-on-one phone conversation, placing the host in the top tier of influence for their listeners. The episode outlines a strategic blueprint for identifying ideal audiences, setting monetization goals, and overcoming "tech phobia" to establish an authoritative local brand.

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## Transcript

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