Episode
SEO GEO: Turn Your Shopify Product Data into an AI Search Growth Engine with Sam Wright, Blink
- Podcast
- Keep Optimising
- Published
- Mar 11, 2026
- Duration seconds
- 1827
- Processing state
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- https://keepoptimising.com/sam-wright-geo-product-data-podcast
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Summary
Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002. In this episode, returning guest Sam breaks down how large Shopify brands should be structuring their product data and taxonomy to succeed in both SEO and the fast-evolving world of AI search. He talks about practical fixes that can improve visibility, customer experience, and organic growth — and why getting your data foundations right now will pay off across every channel. Dive in: [05:39] AI Strategies for Shopify Brands [07:51] Store Success Depends on Structure [12:31] Optimizing Shopify Data for AI [16:38] "Shopify's AI-Powered FAQ Tool" [19:44] AI Search and Shopify Shipping [20:44] "AI, Shopping, and SEO Challenges" [22:27] Insider Tips from Sam! Clean, structured product data is now your biggest growth lever AI search and SEO both rely on clear, structured product data. If your data is messy, incomplete, or spread across systems, you will lose visibility. Treat Shopify as your single source of truth. Fill in standard fields like product type, category, materials, and key attributes. Avoid storing important details only in images, PDFs, or documents. Clean data flows into AI tools, Google, ads, and your site, so one fix improves many channels. Go deeper with taxonomy and attributes to win more traffic Basic categories are no longer enough. You need deeper product structure that matches how customers search. Create more specific categories and filters where it makes sense. Then add richer attributes such as size details, materials, ingredients, or performance data. AI tools use this depth to decide which products to show. Better structure also improves on-site navigation and…