{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"SEO GEO: Turn Your Shopify Product Data into an AI Search Growth Engine with Sam Wright, Blink","slug":"seo-geo-turn-your-shopify-product-data-into-an-ai-search-growth-engine-with-sam-wright-blink","published_at":"2026-03-11T01:15:36+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-turn-your-shopify-product-data-into-an-ai-search-growth-engine-with-sam-wright-blink","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/sam-wright-geo-product-data-podcast","audio_url":"https://audio4.redcircle.com/episodes/a0ed6c65-cf12-4590-b6fc-af358589bdd9/stream.mp3","summary":"Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002. In this episode, returning guest Sam breaks down how large Shopify brands should be structuring their product data and taxonomy to succeed in both SEO and the fast-evolving world of AI search. He talks about practical fixes that can improve visibility, customer experience, and organic growth — and why getting your data foundations right now will pay off across every channel. Dive in: [05:39] AI Strategies for Shopify Brands [07:51] Store Success Depends on Structure [12:31] Optimizing Shopify Data for AI [16:38] \"Shopify's AI-Powered FAQ Tool\" [19:44] AI Search and Shopify Shipping [20:44] \"AI, Shopping, and SEO Challenges\" [22:27] Insider Tips from Sam! Clean, structured product data is now your biggest growth lever AI search and SEO both rely on clear, structured product data. If your data is messy, incomplete, or spread across systems, you will lose visibility. Treat Shopify as your single source of truth. Fill in standard fields like product type, category, materials, and key attributes. Avoid storing important details only in images, PDFs, or documents. Clean data flows into AI tools, Google, ads, and your site, so one fix improves many channels. Go deeper with taxonomy and attributes to win more traffic Basic categories are no longer enough. You need deeper product structure that matches how customers search. Create more specific categories and filters where it makes sense. Then add richer attributes such as size details, materials, ingredients, or performance data. AI tools use this depth to decide which products to show. Better structure also improves on-site navigation and…","meta_description":"Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1827,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/seo-geo-turn-your-shopify-product-data-into-an-ai-search-growth-engine-with-sam-wright-blink/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/seo-geo-turn-your-shopify-product-data-into-an-ai-search-growth-engine-with-sam-wright-blink.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}