Episode
Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge
- Podcast
- Keep Optimising
- Published
- Apr 29, 2026
- Duration seconds
- 2148
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Summary
Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his experience scaling startups to over 100 million users. In this episode, Colin shares how to apply customer psychology to drive real eCommerce growth, from improving your funnel to increasing conversions and pricing more effectively. Expect practical, testable ideas you can implement straight away to turn insight into revenue. Dive in: [05:09] Mindset shifts for entrepreneurship [08:08] Understanding user psychology [13:22] Finding and fixing funnel leaks [14:49] Using psychology to improve ads [19:30] Experimenting with pricing strategies [25:13] Explaining decision engineering basics [26:45] Using emotional moments for loyalty [28:36] Insider Tips from Colin! Start with Customer Empathy, Not Just Data Too many eCommerce brands rely on dashboards and forget there are real people behind the numbers. This episode shows that growth starts with understanding how your customers feel, think, and behave in the moment. You should go beyond basic personas and dig into motivations, frustrations, and context. Talk to customers, watch how they use your site, and even try the journey yourself. This helps you spot hidden barriers and missed opportunities. When you build with empathy, your marketing and product decisions become far more effective. Fix Your Funnel Before Scaling Acquisition It’s tempting to pour more budget into ads, but that often wastes money if your funnel is leaking. Instead, focus on where customers drop off early in the journey. Small improvements here can unlock big growth. Once your funnel performs better, you can scale acquisition with confidence. At the same time, study your best customers to understand wh…