{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge","slug":"growth-using-consumer-psychology-to-drive-more-conversions-with-colin-hodge","published_at":"2026-04-29T00:15:14+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/growth-using-consumer-psychology-to-drive-more-conversions-with-colin-hodge","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/colin-hodge-outrageous-startup-growth-podcast","audio_url":"https://audio4.redcircle.com/episodes/7fd16cf8-11f8-4aec-ba79-19f6a00f9221/stream.mp3","summary":"Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his experience scaling startups to over 100 million users. In this episode, Colin shares how to apply customer psychology to drive real eCommerce growth, from improving your funnel to increasing conversions and pricing more effectively. Expect practical, testable ideas you can implement straight away to turn insight into revenue. Dive in: [05:09] Mindset shifts for entrepreneurship [08:08] Understanding user psychology [13:22] Finding and fixing funnel leaks [14:49] Using psychology to improve ads [19:30] Experimenting with pricing strategies [25:13] Explaining decision engineering basics [26:45] Using emotional moments for loyalty [28:36] Insider Tips from Colin! Start with Customer Empathy, Not Just Data Too many eCommerce brands rely on dashboards and forget there are real people behind the numbers. This episode shows that growth starts with understanding how your customers feel, think, and behave in the moment. You should go beyond basic personas and dig into motivations, frustrations, and context. Talk to customers, watch how they use your site, and even try the journey yourself. This helps you spot hidden barriers and missed opportunities. When you build with empathy, your marketing and product decisions become far more effective. Fix Your Funnel Before Scaling Acquisition It’s tempting to pour more budget into ads, but that often wastes money if your funnel is leaking. Instead, focus on where customers drop off early in the journey. Small improvements here can unlock big growth. Once your funnel performs better, you can scale acquisition with confidence. At the same time, study your best customers to understand wh…","meta_description":"Colin Hodge is the author of the brand new book “Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success”. Based on his…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2148,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/growth-using-consumer-psychology-to-drive-more-conversions-with-colin-hodge/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/growth-using-consumer-psychology-to-drive-more-conversions-with-colin-hodge.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}