Episode
Customer Acquisition: 4 Steps to GEO Success and Winning More AI-Driven Traffic with Lisa Wendland, Blue Wheel
- Podcast
- Keep Optimising
- Published
- Dec 31, 2025
- Duration seconds
- 2079
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Summary
Lisa Wendland has spent the last 15 years getting DEEP into what works in digital marketing and operations both in eCommerce and beyond. In 2021 she joined omnichannel agency Blue Wheel to both improve ROI for clients and speed up internal production, managing over $2 billion in client ad spend across Amazon, Walmart, and D2C. In this episode, Lisa breaks down the 4 essential steps to GEO success and explains how eCommerce brands can win visibility in an AI-powered search world. If you want ChatGPT, Perplexity, and Google’s AI Overview to recommend your products in 2026, this is the episode you don’t want to skip. Dive in: [04:05] From Mortgages to eCommerce Insights [10:09] "AI-Driven SEO and Trust" [12:01] "Targeted, Authoritative Content Matters" [16:44] "Optimizing Content for Chat GPT" [19:57] Optimizing Site Speed & Crawlability [22:48] "AI Prioritizes Brand Over Pages" [24:33] Insider Tips from Lisa! Fix Your Technical Foundation Your site must be fast, clean, and easy for AI systems to read. This includes strong Core Web Vitals, quick load times, and a structure that helps bots crawl every page. Remove old, broken, or orphaned pages that confuse search engines. Make sure key details are in text, not hidden inside images. Without this technical base, AI tools will not trust or recommend your brand. Build a Smart Content Strategy Your content now needs to answer real customer questions in a clear and specific way. Add detailed product information and FAQs directly on product pages. Create supporting content like blogs and guides that link tightly back to your best sellers. Focus on the problems your customers want to solve, not generic SEO copy. This gives AI engines the context they need to recommend your products. Strengthen Trust and Brand Visibility AI to…