{"podcast":{"title":"Keep Optimising","slug":"keep-optimising-381064","podcast_index_feed_id":381064,"rss_url":"https://feeds.redcircle.com/bac4715c-d4de-4ad1-9a11-714ef5683d52","website_url":"https://redcircle.com/shows/keep-optimising","image_url":"https://media.redcircle.com/images/2025/7/23/8/828ad943-e759-419d-91ae-4924bedd6e2d_YiBZLsm8NzuYMY-H_dl4Xwl7.png","author":"Chloe Thomas","episode_count":308,"summary":"For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Next Mini-Series = Marketplaces, including Amazon - Last Mini-Series = Google Ads Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chl…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/keep-optimising-381064"},"episode":{"title":"Customer Acquisition: 4 Steps to GEO Success and Winning More AI-Driven Traffic with Lisa Wendland, Blue Wheel","slug":"customer-acquisition-4-steps-to-geo-success-and-winning-more-ai-driven-traffic-with-lisa-wendland-blue-wheel","published_at":"2025-12-31T01:15:58+00:00","page_url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-4-steps-to-geo-success-and-winning-more-ai-driven-traffic-with-lisa-wendland-blue-wheel","show_page_url":"https://stenobird.com/podcast/keep-optimising-381064","url":"https://keepoptimising.com/geo-traffic-success-lisa-wendland-podcast","audio_url":"https://audio4.redcircle.com/episodes/e2be43d3-edf8-41ec-a6ec-b379bcfa6a45/stream.mp3","summary":"Lisa Wendland has spent the last 15 years getting DEEP into what works in digital marketing and operations both in eCommerce and beyond. In 2021 she joined omnichannel agency Blue Wheel to both improve ROI for clients and speed up internal production, managing over $2 billion in client ad spend across Amazon, Walmart, and D2C. In this episode, Lisa breaks down the 4 essential steps to GEO success and explains how eCommerce brands can win visibility in an AI-powered search world. If you want ChatGPT, Perplexity, and Google’s AI Overview to recommend your products in 2026, this is the episode you don’t want to skip. Dive in: [04:05] From Mortgages to eCommerce Insights [10:09] \"AI-Driven SEO and Trust\" [12:01] \"Targeted, Authoritative Content Matters\" [16:44] \"Optimizing Content for Chat GPT\" [19:57] Optimizing Site Speed & Crawlability [22:48] \"AI Prioritizes Brand Over Pages\" [24:33] Insider Tips from Lisa! Fix Your Technical Foundation Your site must be fast, clean, and easy for AI systems to read. This includes strong Core Web Vitals, quick load times, and a structure that helps bots crawl every page. Remove old, broken, or orphaned pages that confuse search engines. Make sure key details are in text, not hidden inside images. Without this technical base, AI tools will not trust or recommend your brand. Build a Smart Content Strategy Your content now needs to answer real customer questions in a clear and specific way. Add detailed product information and FAQs directly on product pages. Create supporting content like blogs and guides that link tightly back to your best sellers. Focus on the problems your customers want to solve, not generic SEO copy. This gives AI engines the context they need to recommend your products. Strengthen Trust and Brand Visibility AI to…","meta_description":"Lisa Wendland has spent the last 15 years getting DEEP into what works in digital marketing and operations both in eCommerce and beyond. In 2021 she joine…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2079,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/keep-optimising-381064/episodes/customer-acquisition-4-steps-to-geo-success-and-winning-more-ai-driven-traffic-with-lisa-wendland-blue-wheel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/keep-optimising-381064/customer-acquisition-4-steps-to-geo-success-and-winning-more-ai-driven-traffic-with-lisa-wendland-blue-wheel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}