Episode

607 Stop Trying To Land LEADS In Your Accounting Firm. Do This Instead. [This is putting accounting firms out of business]

Podcast
Jason On Firms Podcast
Published
May 12, 2026
Duration seconds
3046
Processing state
not_requested
Canonical source
https://share.transistor.fm/s/42b39b69
Audio
https://media.transistor.fm/42b39b69/b4ab3c56.mp3
JSON
/v1/public/podcasts/jason-on-firms-podcast-6263492/episodes/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business
Markdown
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Summary

πŸš€ Get smarter faster by learning with other firm owners: https://www.rlz.io/ πŸ“© Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! πŸ“§ Email me! [email protected] In this episode, I break down why accounting firms don’t just need more clients, they need better clients. I explain why referrals, low pricing, weak niche positioning, and poor proposal design can keep firms stuck with too much work and not enough profit. I also cover how to raise prices, cut bad-fit clients, build visibility with the right audience, and structure three-tier proposals around both scope and client access. 🎀 I’m going live! Grab your tickets here: https://www.jasononfirms.com/events πŸ”₯ Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12agπŸ“š A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps πŸ’° Today's Sponsors Cloud Accounting Staffing: https://portal.cloudaccountantstaffing.com/candidates Soraban: https://www.soraban.com/ Makershub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: getcanopy.com/jason Schedule a demo to see for yourself, and receive a $75 gift card after your demo Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Missive: https://missiveapp.com/jason // Chapters: 00:00 - Why firms need better clients 01:57 - The Dirty Dozen: client quality 03:17 - Better clients fix capacity 05:08 - Cut low-margin clients 08:18 - Word-of-mouth has limits 16:20 - Why niching feels scary 22:47 - Visibility creates better clients 29:14 -…