# 607 Stop Trying To Land LEADS In Your Accounting Firm. Do This Instead. [This is putting accounting firms out of business] Page: https://stenobird.com/podcast/jason-on-firms-podcast-6263492/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business Text version: https://stenobird.com/podcast/jason-on-firms-podcast-6263492/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business.md Podcast: [Jason On Firms Podcast](https://stenobird.com/podcast/jason-on-firms-podcast-6263492) Published: 2026-05-12T07:00:00+00:00 Episode link: https://share.transistor.fm/s/42b39b69 Audio file: https://media.transistor.fm/42b39b69/b4ab3c56.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/jason-on-firms-podcast-6263492/episodes/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business Duration seconds: 3046 ## Resource πŸš€ Get smarter faster by learning with other firm owners: https://www.rlz.io/ πŸ“© Want a simple way to keep up with accounting firm and AI? I break it down every week in my newsletter: https://www.jasononfirms.com/newsletter ☎️ Leave me a voicemail at (1)516-980-4968! πŸ“§ Email me! jason@jasononfirms.com In this episode, I break down why accounting firms don’t just need more clients, they need better clients. I explain why referrals, low pricing, weak niche positioning, and poor proposal design can keep firms stuck with too much work and not enough profit. I also cover how to raise prices, cut bad-fit clients, build visibility with the right audience, and structure three-tier proposals around both scope and client access. 🎀 I’m going live! Grab your tickets here: https://www.jasononfirms.com/events πŸ”₯ Here’s that Roast-My-Firm intake form: https://airtable.com/appZ7dtNz3oaTWWZT/shrybn5166E9t12agπŸ“š A curated list of the apps I actually use and recommend: https://www.jasononfirms.com/apps πŸ’° Today's Sponsors Cloud Accounting Staffing: https://portal.cloudaccountantstaffing.com/candidates Soraban: https://www.soraban.com/ Makershub: https://makershub.com/get-started?utm_source=podcast&utm_medium=partner&utm_campaign=jasonstaats Canopy: getcanopy.com/jason Schedule a demo to see for yourself, and receive a $75 gift card after your demo Verito: https://verito.com/jason?utm_campaign=42071442-Jason&utm_source=Podcast&utm_medium=Podcast&utm_content=show-notes Missive: https://missiveapp.com/jason // Chapters: 00:00 - Why firms need better clients 01:57 - The Dirty Dozen: client quality 03:17 - Better clients fix capacity 05:08 - Cut low-margin clients 08:18 - Word-of-mouth has limits 16:20 - Why niching feels scary 22:47 - Visibility creates better clients 29:14 -… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/jason-on-firms-podcast-6263492/episodes/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/jason-on-firms-podcast-6263492/607-stop-trying-to-land-leads-in-your-accounting-firm-do-this-instead-this-is-putting-accounting-firms-out-of-business.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.