Episode

Decision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO

Podcast
James Dooley Podcast
Published
Sep 7, 2026
Duration seconds
675
Processing state
not_requested
Canonical source
https://jamesdooleypodcast.transistor.fm/640
Audio
https://media.transistor.fm/d921655e/2626f160.mp3
JSON
/v1/public/podcasts/james-dooley-podcast-6915973/episodes/decision-engine-optimisation-why-deo-beats-discovery-in-aeo-geo-and-ai-seo
Markdown
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Summary

James Dooley and Kasra Dash explain why Decision Engine Optimisation is the most important part of AEO, GEO and AI SEO for digital marketing agencies, because it decides who wins the work at the zero moment of truth.