# Decision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimisation-why-deo-beats-discovery-in-aeo-geo-and-ai-seo
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimisation-why-deo-beats-discovery-in-aeo-geo-and-ai-seo.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-09-07T06:23:20+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/640
Audio file: https://media.transistor.fm/d921655e/2626f160.mp3
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JSON: https://stenobird.com/v1/public/podcasts/james-dooley-podcast-6915973/episodes/decision-engine-optimisation-why-deo-beats-discovery-in-aeo-geo-and-ai-seo
Duration seconds: 675

## Resource

James Dooley and Kasra Dash explain why Decision Engine Optimisation is the most important part of AEO, GEO and AI SEO for digital marketing agencies, because it decides who wins the work at the zero moment of truth.

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## Transcript

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