Episode
Decision Engine Optimisation vs Discovery Engine Optimisation: Winning the 11th Hour with AI
- Podcast
- James Dooley Podcast
- Published
- Sep 17, 2026
- Duration seconds
- 658
- Processing state
not_requested- Canonical source
- https://jamesdooleypodcast.transistor.fm/644
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Summary
James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and why businesses must optimise for the moment AI recommends a brand at the point of purchase.