# Decision Engine Optimisation vs Discovery Engine Optimisation: Winning the 11th Hour with AI

Page: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimisation-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai
Text version: https://stenobird.com/podcast/james-dooley-podcast-6915973/decision-engine-optimisation-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai.md
Podcast: [James Dooley Podcast](https://stenobird.com/podcast/james-dooley-podcast-6915973)
Published: 2026-09-17T07:32:18+00:00
Episode link: https://jamesdooleypodcast.transistor.fm/644
Audio file: https://media.transistor.fm/05ac95e0/a8f99053.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/james-dooley-podcast-6915973/episodes/decision-engine-optimisation-vs-discovery-engine-optimisation-winning-the-11th-hour-with-ai
Duration seconds: 658

## Resource

James Dooley and Kasra Dash explain the difference between Discovery Engine Optimisation and Decision Engine Optimisation, and why businesses must optimise for the moment AI recommends a brand at the point of purchase.

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## Transcript

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