Episode
435 Gonzalo Úrculo - Inside Crowdfarming’s model of 500,000 customers and 350 farmers
- Published
- Aug 4, 2026
- Duration seconds
- 3422
- Processing state
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- https://investinginregenerativeagriculture.com/gonzalo-urculo
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Summary
An orange farm near Valencia, abandoned for a decade, a family debt, and a website. Seventeen years later: 500,000 customers, 350 partner farmers, 400 employees, and not a single discount ever run. Gonzalo Úrculo is co-founder of Crowdfarming, the direct-to-consumer platform that connects European consumers directly with farmers — no wholesaler, no distributor, no price negotiation after harvest. He came back from his Erasmus in Berlin, talked his family out of selling the grandfather's farm,...