# 435 Gonzalo Úrculo - Inside Crowdfarming’s model of 500,000 customers and 350 farmers

Page: https://stenobird.com/podcast/investing-in-regenerative-agriculture-and-food-327782/435-gonzalo-rculo-inside-crowdfarming-s-model-of-500-000-customers-and-350-farmers
Text version: https://stenobird.com/podcast/investing-in-regenerative-agriculture-and-food-327782/435-gonzalo-rculo-inside-crowdfarming-s-model-of-500-000-customers-and-350-farmers.md
Podcast: [Investing in Regenerative Agriculture and Food](https://stenobird.com/podcast/investing-in-regenerative-agriculture-and-food-327782)
Published: 2026-08-04T15:00:00+00:00
Episode link: https://investinginregenerativeagriculture.com/gonzalo-urculo
Audio file: https://www.buzzsprout.com/1154870/episodes/19550241-435-gonzalo-urculo-inside-crowdfarming-s-model-of-500-000-customers-and-350-farmers.mp3
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JSON: https://stenobird.com/v1/public/podcasts/investing-in-regenerative-agriculture-and-food-327782/episodes/435-gonzalo-rculo-inside-crowdfarming-s-model-of-500-000-customers-and-350-farmers
Duration seconds: 3422

## Resource

An orange farm near Valencia, abandoned for a decade, a family debt, and a website. Seventeen years later: 500,000 customers, 350 partner farmers, 400 employees, and not a single discount ever run. Gonzalo Úrculo is co-founder of Crowdfarming, the direct-to-consumer platform that connects European consumers directly with farmers — no wholesaler, no distributor, no price negotiation after harvest. He came back from his Erasmus in Berlin, talked his family out of selling the grandfather's farm,...

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