Episode
The Dirty Secret Behind Bourbon (And How to Profit From It)
- Podcast
- Invest Like a Billionaire
- Published
- May 26, 2026
- Duration seconds
- 2158
- Processing state
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Summary
Bourbon might be one of the most overlooked alternative investments in America. In this episode of Invest Like a Billionaire, Brian Rosen, founder of InvestBev, breaks down how his firm built a portfolio around bourbon barrels, beverage brands, and alcohol infrastructure and why family offices are paying attention. We cover: • Why bourbon barrels have historically produced strong returns • The “dirty secret” behind most liquor brands • How billionaires invest in beverage infrastructure • Why alcohol is considered a non-correlated asset • The macro trends reshaping the beverage industry Have more questions, or want more resources like a tax calculator? Go to https://investlikeabillionaire.org/ to learn more about our community. Check out Ben & Bob’s company and invest along at https://aspenfunds.us/