# The Dirty Secret Behind Bourbon (And How to Profit From It)

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Text version: https://stenobird.com/podcast/invest-like-a-billionaire-4346750/the-dirty-secret-behind-bourbon-and-how-to-profit-from-it.md
Podcast: [Invest Like a Billionaire](https://stenobird.com/podcast/invest-like-a-billionaire-4346750)
Published: 2026-05-26T10:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/invest-like-a-billionaire/episodes/The-Dirty-Secret-Behind-Bourbon-And-How-to-Profit-From-It-e3jsbrm
Audio file: https://anchor.fm/s/4e9bae1c/podcast/play/120515894/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-25%2F424854847-44100-2-ca224c2b4d.mp3
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JSON: https://stenobird.com/v1/public/podcasts/invest-like-a-billionaire-4346750/episodes/the-dirty-secret-behind-bourbon-and-how-to-profit-from-it
Duration seconds: 2158

## Resource

Bourbon might be one of the most overlooked alternative investments in America. In this episode of Invest Like a Billionaire, Brian Rosen, founder of InvestBev, breaks down how his firm built a portfolio around bourbon barrels, beverage brands, and alcohol infrastructure and why family offices are paying attention. We cover: • Why bourbon barrels have historically produced strong returns • The “dirty secret” behind most liquor brands • How billionaires invest in beverage infrastructure • Why alcohol is considered a non-correlated asset • The macro trends reshaping the beverage industry Have more questions, or want more resources like a tax calculator? Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://investlikeabillionaire.org/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more about our community. Check out Ben & Bob’s company and invest along at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aspenfunds.us/

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## Transcript

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