Episode
Key Consumer Attitudes Toward AI with Idil Cakim
- Published
- Sep 3, 2026
- Duration seconds
- 1852
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Summary
Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In this episode, Idil Cakim, Founder & CEO, Iris Flex, joins host Jon Last, President, Sports and Leisure Research Group, to unpack what brands often miss about consumer attitudes toward AI. They discuss why AI usage doesn’t always equal trust, how gender and age shape adoption, and Idil’s AI Proximity framework (exposure, control, delegation, and context) for measuring readiness. The conversation covers audience segments from avoiders to power users, where power users convert more in categories like financial services, auto, and wearable health. They also explore common rollout mistakes, the need for pre-testing and longitudinal tracking, and why human support still matters in sensitive decisions. 00:00 Power Users Payoff 00:52 AI Adoption Trust Gap 02:28 Why Study Consumers 04:09 Gender and Age Nuance 07:44 Usage Doesnt Mean Trust 08:59 AI Proximity Framework 12:32 Segments From Avoiders 14:13 Brand Mistakes and Fixes 18:40 Measuring Trust Over Time 22:34 Future Attitudes and Governance 24:55 Human Touch Still Matters 27:35 Wrap Up and Book Info Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/