{"podcast":{"title":"Insights & Innovators Podcast from MRII","slug":"insights-innovators-podcast-from-mrii-7077675","podcast_index_feed_id":7077675,"rss_url":"https://feeds.captivate.fm/insights-innovators/","website_url":"https://insights-innovators.captivate.fm","image_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png","author":"The Greenbook Podcast Network","episode_count":79,"summary":"Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.","last_synced_at":"2026-09-24T22:19:24.845068+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675"},"episode":{"title":"Key Consumer Attitudes Toward AI with Idil Cakim","slug":"key-consumer-attitudes-toward-ai-with-idil-cakim","published_at":"2026-09-03T10:00:00+00:00","page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/key-consumer-attitudes-toward-ai-with-idil-cakim","show_page_url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675","url":"https://insights-innovators.captivate.fm/episode/key-consumer-attitudes-toward-ai-with-idil-cakim","audio_url":"https://episodes.captivate.fm/episode/d4b4627d-39f0-4e66-8f39-e197463fb6c2.mp3","summary":"Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In this episode, Idil Cakim, Founder & CEO, Iris Flex, joins host Jon Last, President, Sports and Leisure Research Group, to unpack what brands often miss about consumer attitudes toward AI. They discuss why AI usage doesn’t always equal trust, how gender and age shape adoption, and Idil’s AI Proximity framework (exposure, control, delegation, and context) for measuring readiness. The conversation covers audience segments from avoiders to power users, where power users convert more in categories like financial services, auto, and wearable health. They also explore common rollout mistakes, the need for pre-testing and longitudinal tracking, and why human support still matters in sensitive decisions. 00:00 Power Users Payoff 00:52 AI Adoption Trust Gap 02:28 Why Study Consumers 04:09 Gender and Age Nuance 07:44 Usage Doesnt Mean Trust 08:59 AI Proximity Framework 12:32 Segments From Avoiders 14:13 Brand Mistakes and Fixes 18:40 Measuring Trust Over Time 22:34 Future Attitudes and Governance 24:55 Human Touch Still Matters 27:35 Wrap Up and Book Info Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network Explore more episodes and resources → https://www.greenbook.org/podcast-network Learn more about MRII → https://mrii.org/","meta_description":"Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1852,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/insights-innovators-podcast-from-mrii-7077675/episodes/key-consumer-attitudes-toward-ai-with-idil-cakim/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/insights-innovators-podcast-from-mrii-7077675/key-consumer-attitudes-toward-ai-with-idil-cakim.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}