Episode
Intersport On Merging Tradition and Transformation
- Podcast
- Inside the Creator Economy
- Published
- Jun 11, 2025
- Duration seconds
- 913
- Processing state
not_requested
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Summary
What happens when a legacy brand dares to reinvent itself, without losing sight of where it came from? In this episode, Johan Uhrbom, Media Operations Manager at Intersport, shares how the iconic sports retailer is navigating a digital transformation while staying rooted in its heritage. Tune in to learn: How Intersport is building a leading voice in the running category The layers of influencer marketing and how they build endurance and strength Why a data-first mindset is essential to long-term brand growth