Episode

Member Value, Non-Dues Revenue, and New Association Business Models: Part 3

Podcast
Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
Published
May 12, 2026
Duration seconds
1646
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https://informeddecisions.podbean.com/e/member-value-non-dues-revenue-and-new-association-business-models-part-3/
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https://mcdn.podbean.com/mf/web/gsi31gtrxtlq13ne/Non_dues_revenue_association_business_models_part_3.mp4
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Markdown
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Summary

💥Member Value, Non-Dues Revenue, and New Association Business Models: Part 3 This part 3 wraps up our conversation for association and nonprofit staff by tackling the tensions that exist in the industry: saturated markets, attitudes towards sponsorships, the new member vs long-time member experience gap, and more. Topics include: ↳ Associations often offer perks to new members, but what about their existing loyal members? Where should the balance be? ↳ How can we do sponsorships differently to avoid the tension between members and sponsors? ↳ Associations are often operating in a saturated market; what considerations should be made for M&A and competitive analysis?