Episode

Building a One-Page Marketing Strategy Part 1

Podcast
Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)
Published
Dec 16, 2025
Duration seconds
2260
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https://informeddecisions.podbean.com/e/building-a-one-page-marketing-strategy-part-1/
Audio
https://mcdn.podbean.com/mf/web/b3qjgcq9bo5abv83/Building_a_One_Page_Marketing_Strategy_Part_1.mp4
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Summary

Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy. Topics include: ↳ How does “awareness” happen? Through which channels? ↳ Persuasion techniques ↳ Best practices on relative spend and focus for each vertical?