# Building a One-Page Marketing Strategy Part 1 Page: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/building-a-one-page-marketing-strategy-part-1 Text version: https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/building-a-one-page-marketing-strategy-part-1.md Podcast: [Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)](https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032) Published: 2025-12-16T13:00:00+00:00 Episode link: https://informeddecisions.podbean.com/e/building-a-one-page-marketing-strategy-part-1/ Audio file: https://mcdn.podbean.com/mf/web/b3qjgcq9bo5abv83/Building_a_One_Page_Marketing_Strategy_Part_1.mp4 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/episodes/building-a-one-page-marketing-strategy-part-1 Duration seconds: 2260 ## Resource Your marketing strategy should reflect the buying stages of your prospects. Use our Trust Curve™ framework to build your one-page marketing strategy. Topics include: ↳ How does “awareness” happen? Through which channels? ↳ Persuasion techniques ↳ Best practices on relative spend and focus for each vertical? ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/episodes/building-a-one-page-marketing-strategy-part-1/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/informed-decisions-leadership-conversations-and-q-a-with-randall-craig-video-7055032/building-a-one-page-marketing-strategy-part-1.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.