Episode
You Can Get $0.80 CPM from TV Streaming Ads Right now
- Published
- Oct 21, 2025
- Duration seconds
- 2382
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Summary
Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift . Start with ~ $5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting. Guest Website: https://cognitionads.com/ LinkedIn: https://www.linkedin.com/in/troweactual X (Twitter): https://x.com/oohinsider Tim’s newsletter/resource hub: https://stateofstreaming.com/ What You’ll Learn Why streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos). How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window. The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs. How OOH + CTV lower blended CAC and lift branded search in target geographies. Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement. Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows. Targeting reality: on CTV, less targeting often wins—use creative as the filter. Retargeting o…