{"podcast":{"title":"In the Pit with Cody Schneider | Marketing | Growth | Startups","slug":"in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","podcast_index_feed_id":6006110,"rss_url":"https://feeds.transistor.fm/in-the-pit-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/rYqWHBY73Ly65raa-x6IZ3N0AlzlnuW8OkqGGJELY0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.jpg","author":"Cody Schneider","episode_count":68,"summary":"In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.","last_synced_at":"2026-09-23T20:18:04.566975+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110"},"episode":{"title":"You Can Get $0.80 CPM from TV Streaming Ads Right now","slug":"you-can-get-0-80-cpm-from-tv-streaming-ads-right-now","published_at":"2025-10-21T01:10:05+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/you-can-get-0-80-cpm-from-tv-streaming-ads-right-now","show_page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","url":"https://share.transistor.fm/s/59c23f75","audio_url":"https://media.transistor.fm/59c23f75/fc643eab.mp3","summary":"Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift . Start with ~ $5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting. Guest Website: https://cognitionads.com/ LinkedIn: https://www.linkedin.com/in/troweactual X (Twitter): https://x.com/oohinsider Tim’s newsletter/resource hub: https://stateofstreaming.com/ What You’ll Learn Why streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos). How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window. The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs. How OOH + CTV lower blended CAC and lift branded search in target geographies. Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement. Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows. Targeting reality: on CTV, less targeting often wins—use creative as the filter. Retargeting o…","meta_description":"Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and buil…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2382,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/you-can-get-0-80-cpm-from-tv-streaming-ads-right-now/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/you-can-get-0-80-cpm-from-tv-streaming-ads-right-now.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}