Episode
Creator Marketing Crash Course: This Guy Built an AI Agent That Finds Creators, Emails Them and Negotiates Pricing
- Published
- Sep 15, 2025
- Duration seconds
- 2682
- Processing state
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- https://share.transistor.fm/s/587343df
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Summary
https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko , founder of Stormy AI , shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards. Guest Website: stormy.ai Robert Lukoszko — LinkedIn: linkedin.com/in/karmedge X (Twitter): @Karmedge What you’ll learn Creator vs Influencer marketing: Why FYP-driven platforms reward great content over big followings — and how to “rent” creators’ skill instead of their audience. The scalable workflow: Brief → research → outreach (DM/email) → qualify → negotiate packages → handoff to human for final approval. TikTok UGC machine: Hire 1–3 full-time UGC creators posting 2–3 shorts per day; test cheaply, then double down on breakout templates. YouTube packages that work: Three-video bundles over ~6 weeks build trust & lift; use retainers for your top performers. Negotiation scripts that convert: Lead with “Paid collaboration” in subject/first line, anchor on value, and offer volume/retainer discounts. Pricing reality check: Typical UGC test pieces land in the ~$20–$100/video range (many sweet-spot wins at $20–$50) for micro/nano creators; salaried UGC in EU markets often $1–2k/mo part-time depending on output and quality. Compounding effects: Viral videos spawn follower videos; repeate…