{"podcast":{"title":"In the Pit with Cody Schneider | Marketing | Growth | Startups","slug":"in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","podcast_index_feed_id":6006110,"rss_url":"https://feeds.transistor.fm/in-the-pit-podcast","website_url":null,"image_url":"https://img.transistorcdn.com/rYqWHBY73Ly65raa-x6IZ3N0AlzlnuW8OkqGGJELY0k/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM4Mzk2LzE2OTQ0/NDk3ODAtYXJ0d29y/ay5qcGc.jpg","author":"Cody Schneider","episode_count":68,"summary":"In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.","last_synced_at":"2026-09-23T20:18:04.566975+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110"},"episode":{"title":"Creator Marketing Crash Course: This Guy Built an AI Agent That Finds Creators, Emails Them and Negotiates Pricing","slug":"creator-marketing-crash-course-this-guy-built-an-ai-agent-that-finds-creators-emails-them-and-negotiates-pricing","published_at":"2025-09-15T17:15:11+00:00","page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/creator-marketing-crash-course-this-guy-built-an-ai-agent-that-finds-creators-emails-them-and-negotiates-pricing","show_page_url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110","url":"https://share.transistor.fm/s/587343df","audio_url":"https://media.transistor.fm/587343df/b741ac15.mp3","summary":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko , founder of Stormy AI , shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards. Guest Website: stormy.ai Robert Lukoszko — LinkedIn: linkedin.com/in/karmedge X (Twitter): @Karmedge What you’ll learn Creator vs Influencer marketing: Why FYP-driven platforms reward great content over big followings — and how to “rent” creators’ skill instead of their audience. The scalable workflow: Brief → research → outreach (DM/email) → qualify → negotiate packages → handoff to human for final approval. TikTok UGC machine: Hire 1–3 full-time UGC creators posting 2–3 shorts per day; test cheaply, then double down on breakout templates. YouTube packages that work: Three-video bundles over ~6 weeks build trust & lift; use retainers for your top performers. Negotiation scripts that convert: Lead with “Paid collaboration” in subject/first line, anchor on value, and offer volume/retainer discounts. Pricing reality check: Typical UGC test pieces land in the ~$20–$100/video range (many sweet-spot wins at $20–$50) for micro/nano creators; salaried UGC in EU markets often $1–2k/mo part-time depending on output and quality. Compounding effects: Viral videos spawn follower videos; repeate…","meta_description":"https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2682,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/episodes/creator-marketing-crash-course-this-guy-built-an-ai-agent-that-finds-creators-emails-them-and-negotiates-pricing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/in-the-pit-with-cody-schneider-marketing-growth-startups-6006110/creator-marketing-crash-course-this-guy-built-an-ai-agent-that-finds-creators-emails-them-and-negotiates-pricing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}