Episode
SINNERS Symposium: How TikTok Creators are Fueling Viral Movies
- Podcast
- In Proximity
- Published
- May 11, 2026
- Duration seconds
- 2921
- Processing state
not_requested- Canonical source
- https://www.proximitymedia.com/
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Summary
In this 2-part series, we’re sharing gems about fandoms, creators, and marketing movies from the TikTok SINNERS Symposium. The day before the Oscars, the Proximity Media team attended a symposium hosted by TikTok, Gold House, and Warner Bros., where panelists explored how fans and creators can help fuel the marketing of a film. In this first episode, IN PROXIMITY host Paola Mardo sits down with SINNERS writer/director/producer Ryan Coogler, producer Sev Ohanian, and TikTok creator Jocelyn Yates (@jocwatchlist) to talk about viral SINNERS moments, their unique experiences as creators and filmmakers, and how each of them think about their audience.