# SINNERS Symposium: How TikTok Creators are Fueling Viral Movies

Page: https://stenobird.com/podcast/in-proximity-6039880/sinners-symposium-how-tiktok-creators-are-fueling-viral-movies
Text version: https://stenobird.com/podcast/in-proximity-6039880/sinners-symposium-how-tiktok-creators-are-fueling-viral-movies.md
Podcast: [In Proximity](https://stenobird.com/podcast/in-proximity-6039880)
Published: 2026-05-11T14:00:00+00:00
Episode link: https://www.proximitymedia.com/
Audio file: https://cdn.simplecast.com/media/audio/transcoded/f98709d4-4a08-4d82-832e-39ce953bbbab/f37ad9c4-baf7-48f3-90cd-2705d43b8e05/episodes/audio/group/0e2c32fa-eaf8-445c-be5e-69e588c1d4bb/group-item/8f0da42e-c438-43a7-a458-29941d8d4030/128_default_tc.mp3?aid=rss_feed&feed=8dkGpNgN
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JSON: https://stenobird.com/v1/public/podcasts/in-proximity-6039880/episodes/sinners-symposium-how-tiktok-creators-are-fueling-viral-movies
Duration seconds: 2921

## Resource

In this 2-part series, we’re sharing gems about fandoms, creators, and marketing movies from the TikTok SINNERS Symposium. The day before the Oscars, the Proximity Media team attended a symposium hosted by TikTok, Gold House, and Warner Bros., where panelists explored how fans and creators can help fuel the marketing of a film. In this first episode, IN PROXIMITY host Paola Mardo sits down with SINNERS writer/director/producer Ryan Coogler, producer Sev Ohanian, and TikTok creator Jocelyn Yates (@jocwatchlist) to talk about viral SINNERS moments, their unique experiences as creators and filmmakers, and how each of them think about their audience.

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## Transcript

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