Episode
131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]
- Podcast
- iDigress with Troy Sandidge
- Published
- Feb 19, 2025
- Duration seconds
- 1065
- Processing state
not_requested- Canonical source
- https://iDigress.fm
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Summary
Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.