# 131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

Page: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/131-branding-truths-lies-pet-peeves-what-you-re-getting-wrong-with-your-brand-how-to-fix-it-with-evante-daniels-masterclass-part-1
Text version: https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803/131-branding-truths-lies-pet-peeves-what-you-re-getting-wrong-with-your-brand-how-to-fix-it-with-evante-daniels-masterclass-part-1.md
Podcast: [iDigress with Troy Sandidge](https://stenobird.com/podcast/idigress-with-troy-sandidge-1328803)
Published: 2025-02-19T23:40:40+00:00
Episode link: https://iDigress.fm
Audio file: https://cdn.simplecast.com/audio/685896de-cea4-48bb-aa7c-7380c35116e9/episodes/e344eafb-0b5e-4052-8576-76f930f3ca1b/audio/2f9c9f0c-33c3-46e4-8234-5da768fb9d38/default_tc.mp3?aid=rss_feed&feed=GrGZIoU6
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Duration seconds: 1065

## Resource

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you. In this masterclass episode, Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

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## Transcript

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