Episode
349: How to Price a Listing
- Podcast
- Hustle Humbly Podcast
- Published
- Apr 13, 2026
- Duration seconds
- 3164
- Processing state
not_requested
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Summary
Is there a magical number when it comes to pricing a listing? No, not really. But there IS a way to walk into every listing appointment confident, prepared, and ready to have a real conversation about price with your sellers. In this episode, we are finally tackling the how-to of pricing a listing. We have touched on it before, but today we are getting into the actual nuts and bolts of how we prep, what we bring, what we say, and how we guide sellers through one of the most important (and emotional) parts of the listing process. We are sharing the exact questions we ask on that first call, how we prep our CMAs, the talking points we lean on every single time, and the framework that has never failed us: price, location, and condition. We also dig into the pricing pyramid, the buyer pool conversation, and why the data has to drive every decision, even when sellers want a number that the data just does not support. Here's what we cover in this episode: The questions we ask on the very first seller call How we prep before walking into a listing appointment Why we never give a price before we see the house in person How to use the CMA summary as a collaborative tool with sellers Why price per square foot is a guide, not a rule The three components of every listing: price, location, and condition The pricing pyramid and how it impacts your buyer pool What to say when sellers want a number the data does not support How to handle the "how did you come up with this price?" question Why pending and active listings matter as much as solds How to set up neighborhood searches to keep sellers engaged before they list How to talk about price reductions before they happen The detective work that sets you apart from every other agent Key Quotes & Takeaways: "I am a data driven person.…