Episode
Live Event Marketing: The Full Funnel Marketing Strategy
- Published
- Apr 9, 2026
- Duration seconds
- 2729
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Summary
If your in-person event isn’t selling out, it’s not the algorithm.It’s your funnel.In this episode of Humans of Growth, I sit down with Brian Bauer, CEO of Bauer Entertainment Marketing, to break down what actually drives ticket sales in today’s attention economy. This is a masterclass in entertainment marketing for anyone running concerts, festivals, sports games, or live experiences.We unpack why impressions don’t matter if seats are empty — and why most producers have a conversion problem, not a traffic problem.Inside this conversation, you’ll learn:✔ The difference between top of funnel vs bottom of funnel thinking in ticket sales✔ Why a true full-funnel marketing strategy outperforms “boosted posts” every time✔ How pricing psychology impacts conversion✔ Where most live events leak revenue before the checkout page✔ How scarcity marketing (done correctly) increases urgency without training buyers to wait for discounts✔ Why retention and lifetime fan value matter more than one sold-out showBrian also shares his “Fan Funnel Formula,” a bottom-up approach that reverse-engineers sales goals into acquisition strategy — so you know exactly how much traffic you need, what it should cost, and how to optimize the checkout experience to increase average order value.If you’re running live event marketing campaigns and relying on awareness alone…If you’re boosting posts but not tracking revenue…If your ads are driving clicks but not conversions…This episode will challenge how you think about marketing performance.______________________RESOURCES:Get help finding the right marketing partner. Learn more about Bauer Entertainment here.