{"podcast":{"title":"Humans of Growth: Stories & Strategies Behind Business Growth & Business Development","slug":"humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","podcast_index_feed_id":7523269,"rss_url":"https://feed.podbean.com/perisson/feed.xml","website_url":"https://perisson.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/21394849/Podcast-2000x2000.jpg","author":"Aly Hathcock","episode_count":54,"summary":"Behind every business & its growth is a human in the trenches. On Humans of Growth , host Aly Hathcock interviews CEOs, CMOs, and marketing executives driving business development, demand generation, and brand strategy. These aren’t surface-level chats about lead funnels and KPIs. They’re raw, insightful conversations that reveal how real leaders build marketing engines, scale revenue, and create lasting customer relationships. Expect candid stories about leadership, growth marketing, sales enablement, brand positioning, content strategy, customer acquisition, and everything in between. From scrappy startups to enterprise marketing teams, we explore the playbooks, mindsets, and human decisions behind business growth. If you care about branding & positioning, marketing strategy, sales & customer retention, or the future of growth, this is your podcast.","last_synced_at":"2026-07-23T18:19:05.422619+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269"},"episode":{"title":"Live Event Marketing: The Full Funnel Marketing Strategy","slug":"live-event-marketing-the-full-funnel-marketing-strategy","published_at":"2026-04-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/live-event-marketing-the-full-funnel-marketing-strategy","show_page_url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269","url":"https://perisson.podbean.com/e/live-event-marketing-the-full-funnel-marketing-strategy/","audio_url":"https://mcdn.podbean.com/mf/web/at9tmyzjwd97zr3w/BrianBauer_BauerEntertainment.mp3","summary":"If your in-person event isn’t selling out, it’s not the algorithm.It’s your funnel.In this episode of Humans of Growth, I sit down with Brian Bauer, CEO of Bauer Entertainment Marketing, to break down what actually drives ticket sales in today’s attention economy. This is a masterclass in entertainment marketing for anyone running concerts, festivals, sports games, or live experiences.We unpack why impressions don’t matter if seats are empty — and why most producers have a conversion problem, not a traffic problem.Inside this conversation, you’ll learn:✔ The difference between top of funnel vs bottom of funnel thinking in ticket sales✔ Why a true full-funnel marketing strategy outperforms “boosted posts” every time✔ How pricing psychology impacts conversion✔ Where most live events leak revenue before the checkout page✔ How scarcity marketing (done correctly) increases urgency without training buyers to wait for discounts✔ Why retention and lifetime fan value matter more than one sold-out showBrian also shares his “Fan Funnel Formula,” a bottom-up approach that reverse-engineers sales goals into acquisition strategy — so you know exactly how much traffic you need, what it should cost, and how to optimize the checkout experience to increase average order value.If you’re running live event marketing campaigns and relying on awareness alone…If you’re boosting posts but not tracking revenue…If your ads are driving clicks but not conversions…This episode will challenge how you think about marketing performance.______________________RESOURCES:Get help finding the right marketing partner. Learn more about Bauer Entertainment here.","meta_description":"If your in-person event isn’t selling out, it’s not the algorithm.It’s your funnel.In this episode of Humans of Growth, I sit down with Brian Bauer, CEO o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2729,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/episodes/live-event-marketing-the-full-funnel-marketing-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/humans-of-growth-stories-strategies-behind-business-growth-business-development-7523269/live-event-marketing-the-full-funnel-marketing-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}