Episode

1st Year - 069: Winning Arguments while Winning Allies with Jay Heinrichs

Podcast
How to Be Awesome at Your Job
Published
Apr 23, 2026
Duration seconds
3111
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Summary

Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be. — YOU’LL LEARN —  1) How shifting tenses can ease tensions 2) A huge tip from Donald Trump about speaking in 12-second periods 3) The essential steps of making a persuasive argument Subscribe or visit   AwesomeAtYourJob.com/ep69  for clickable versions of the links below.  — ABOUT JAY —  Jay Heinrichs is the author of the bestselling book,  Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion . His book,  Word Hero , teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around the world.  Jay has served clients including Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente. He maintains one of the leading language websites,  Figarospeech.com , along with  Arguelab.com . With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from  The New York   Times   Magazine  to  Reader’s Digest . • Book: Thank You for Arguing • Website:  ArgueLab.com • Website:  JayHeinrichs.com • Profile: Bloomberg Business — RESOURCES MENTIONED IN THE SHOW —  • Study:  Gottman Marriage Research • Book:  Moby-Dick: or, The Whale by Herman Melville — THANK YOU SPONSORS! —  •  Keepsake Voices.  Get mom something special and save about $100 with  keepsakevoices.com/pete •  Narwhal . Treat your home to spotless, f…