Episode

Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

Podcast: Honest Ecommerce
Published: Jun 11, 2026
Duration seconds: 1695
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Canonical source: https://honestecommerce.co/episodes/prioritizing-core-metrics-before-optimizing-kevin-mclaughlin-sliderule-analytics-bonus-episode-oedZ4t1w
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Summary

On this bonus episode of Honest Ecommerce, we have Kevin McLaughlin from SlideRule Analytics, the leading GA4 integration for Shopify. We talk about breaking down how GA4 actually receives data, avoiding over-optimization too early, staying grounded in real customer acquisition, and so much more!