# Prioritizing Core Metrics Before Optimizing | Kevin McLaughlin | SlideRule Analytics | Bonus Episode

Page: https://stenobird.com/podcast/honest-ecommerce-14292/prioritizing-core-metrics-before-optimizing-kevin-mclaughlin-sliderule-analytics-bonus-episode
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/prioritizing-core-metrics-before-optimizing-kevin-mclaughlin-sliderule-analytics-bonus-episode.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-06-11T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/prioritizing-core-metrics-before-optimizing-kevin-mclaughlin-sliderule-analytics-bonus-episode-oedZ4t1w
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/f1d2c374-0898-4737-88e2-7098dd380af1/group-item/1d59f57a-29d0-49b7-bd00-836549131eb4/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/prioritizing-core-metrics-before-optimizing-kevin-mclaughlin-sliderule-analytics-bonus-episode
Duration seconds: 1695

## Resource

On this bonus episode of Honest Ecommerce, we have Kevin McLaughlin from SlideRule Analytics, the leading GA4 integration for Shopify. We talk about breaking down how GA4 actually receives data, avoiding over-optimization too early, staying grounded in real customer acquisition, and so much more!

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## Transcript

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