Episode

Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

Podcast: Honest Ecommerce
Published: Apr 20, 2026
Duration seconds: 1645
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Canonical source: https://honestecommerce.co/episodes/leveraging-visual-design-for-viral-marketing-cleo-davis-urman-barriere-mVmMrT79
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Summary

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse. We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!