# Leveraging Visual Design for Viral Marketing | Cleo Davis-Urman | Barrière

Page: https://stenobird.com/podcast/honest-ecommerce-14292/leveraging-visual-design-for-viral-marketing-cleo-davis-urman-barri-re
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/leveraging-visual-design-for-viral-marketing-cleo-davis-urman-barri-re.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-04-20T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/leveraging-visual-design-for-viral-marketing-cleo-davis-urman-barriere-mVmMrT79
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/f7d2530a-a20d-4a8a-9dbb-bf8f32f908c3/group-item/a66daabd-de7c-4078-ae12-e1482a0bb798/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/leveraging-visual-design-for-viral-marketing-cleo-davis-urman-barri-re
Duration seconds: 1645

## Resource

On this episode of Honest Ecommerce, we have Cleo Davis-Urman. She is the CEO and Co-Founder of Barrière, the viral wearable vitamin brand. She led it from a successful DTC company to an omnichannel powerhouse. We talk about finding inspiration from personal pain points, seeding products to spark word-of-mouth online, setting your own standards when regulations fall short, and so much more!

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## Transcript

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