Episode

Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

Podcast: Honest Ecommerce
Published: Jun 1, 2026
Duration seconds: 1736
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Canonical source: https://honestecommerce.co/episodes/building-products-that-solve-actual-customer-pain-points-bob-verlaat-nick-nijhof-hears-0nWAyG01
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Summary

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine award-winning membrane technology with industry-leading sound preservation while maintaining up to 93% of natural audio clarity. We talk about building products around real customer problems, scaling Ecommerce brands through paid media and creative testing, transitioning beyond white-label products, leveraging strategic brand partnerships, and so much more!