# Building Products That Solve Actual Customer Pain Points | Bob Verlaat & Nick Nijhof | Hears

Page: https://stenobird.com/podcast/honest-ecommerce-14292/building-products-that-solve-actual-customer-pain-points-bob-verlaat-nick-nijhof-hears
Text version: https://stenobird.com/podcast/honest-ecommerce-14292/building-products-that-solve-actual-customer-pain-points-bob-verlaat-nick-nijhof-hears.md
Podcast: [Honest Ecommerce](https://stenobird.com/podcast/honest-ecommerce-14292)
Published: 2026-06-01T13:30:00+00:00
Episode link: https://honestecommerce.co/episodes/building-products-that-solve-actual-customer-pain-points-bob-verlaat-nick-nijhof-hears-0nWAyG01
Audio file: https://prfx.byspotify.com/e/pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/b2cb3cba-bfeb-4341-bc10-1417709845eb/594681a4-e5a1-4c95-a4fd-6c607733e73a/episodes/audio/group/2d88777c-f005-4c8f-b531-994453317acd/group-item/988db863-3590-4445-91fe-9e78452ecfba/128_default_tc.mp3?aid=rss_feed&feed=ZF32ZV4p
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JSON: https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/building-products-that-solve-actual-customer-pain-points-bob-verlaat-nick-nijhof-hears
Duration seconds: 1736

## Resource

On this episode of Honest Ecommerce, we have Bob Verlaat and Nick Nijhof. Bob and Nick are the Co-Founders of Hears, the hearing protection brand creating beautifully designed earplugs that combine award-winning membrane technology with industry-leading sound preservation while maintaining up to 93% of natural audio clarity. We talk about building products around real customer problems, scaling Ecommerce brands through paid media and creative testing, transitioning beyond white-label products, leveraging strategic brand partnerships, and so much more!

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## Transcript

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